Delivery, not a script. Ray talks to the camera like he's explaining it to a homeowner, not reading. Natural tangents and saying a thing two ways are good โ it keeps it at a sixth-grade, "sitting across the table" level. Reference: Peak Design's product videos (conversational, off-script, relatable). The beats on each card are just what to hit, in any order that feels natural.
Suggested order Grouped by prop
Batched so you're not re-staging equipment between takes. Reorder as the room dictates.
- โ1. Critters Warm-up. Pure talk, no gear to fiddle with โ gets Ray loose and conversational before the technical ones.
- โ2. Blower Door Test The anchor. Introduces the manometer + hose + pan that the next two also use. Give it the most time.
- โ3. Pressure Balancing Manometer stays out, add the card tool. Flows straight out of the blower-door story.
- โ4. CAZ Testing Manometer still out, add the combustible-air analyzer. Closes the diagnostic block.
- โ5. Air Sealing The fix. Manometer re-test on camera; sealing footage from BPP b-roll.
- โ6. The Report Talk to a printed sample report. Bring one.
- โ7. Overview โ Why We Test Film last, once Ray's warm. Full kit as backdrop, no prop demo. Summarizes the set.
Videos 5โ7 are proposed from the transcript, not yet locked. Confirm the titles with Michael and Ray before you commit the day to them.
Do NOT film Wednesday (keep these separate so the customer series stays clean):
ยท Sales-packet / magazine walkthrough โ one-shot office video, filmed later once the magazine's done
ยท Day-of sales training โ internal-facing, not customer-facing
ยท Individual short product-difference explainers โ easy later, ~1 min each with two simple photos
Each card: how Ray opens, the beats to hit, what he does live on camera, and what Cobi builds. Tap a beat to check it off once it's covered.
Critters Talk + before/after photos
"If you've had critters in your attic, someone's probably told you they can just patch the spots where they nested. I want to be straight with you about why we won't do it that way."
Beats to hit
- โNo partial jobs There's no bronze, gold, platinum with critters. It's right or it's wrong, and we only put our name on right.
- โThe common ask "Just fix where they nested, most of the insulation's still good." Pest companies push this too โ it protects their monthly subscription with you.
- โWhy patching fails Even after every critter's trapped and gone, the urine, droppings, hair, pheromones, and nests are still up there.
- โThe smell brings more Those pheromones pull new critters in from outside. They'll chew through a two-by-four just to investigate it. Patching a few spots starts a never-ending cycle.
- โThe right way Strip to bare structure, disinfect, scrub, fog. New plastic and insulation, heavy screen bolted into the foundation with concrete anchors, final fog to kill leftover odor.
- โThe payoff No smell, no food source, nothing to attract them. A critter passing by has no reason to come in.
- โClose "It's your home and your call. We just won't put our name on a critter job that isn't done right."
Live on camera: Ray holds a piece of the heavy screen + a concrete anchor bolt to show what "done right" looks like.
For Cobi: before/after attic photos ยท a "patch = endless cycle" diagram ยท the full-process steps as a clean sequence.
Blower Door Test Live prop: manometer + hose + pan
"You know how some houses just never feel comfortable โ you crank the heat and it's still drafty? There's a tool that shows you exactly why, and the number it gives us usually surprises people."
Beats to hit
- โWhat it is A frame with a big fan goes in your front door; a gauge (the manometer) measures how fast air is leaving the house relative to its size.
- โBefore / during / after We get a number before, during, and after โ so you watch the leak shrink in real time.
- โThe metric: ACH Air changes per hour. New code is about 2. Plenty of homes come in around 10.
- โWhy 10 is brutal At 10, all the conditioned air in your house leaks out and has to be replaced ten times an hour. That's why the AC or heat pump feels like it never shuts off โ it's chasing air that keeps escaping.
- โPan testing = the powerful part After the whole-house number, we go room to room with a single-channel gauge and a hose under each closed door. Every room gets its own number; the outliers point to the problems.
- โDown to the fixture Then a pan over individual spots โ light switches, outlets, can lights. A single double light switch can read as wide open to the outside.
- โTrace it to the attic That switch traces to an open wall cavity running up to your attic. The top of the wall framing is basically a chimney from the switch straight outside.
- โThe part people don't realize The insulation on top of that cavity is filthy โ it's been an air filter for years. Every door opening and HVAC cycle pulls dust, mold, fiberglass, even critter debris through that switch into the air you breathe.
- โThe fix Seal the top of the wall and the switch itself, and that pathway is just gone.
- โWhy we test the whole time Air seal without testing and you miss hidden spots. Once most holes are closed, the leftover moisture and air concentrates through the one spot you missed โ like a pressure washer on that point. That causes mold and rot faster than the leaky house would have.
- โWhat you get A full report: before-and-after whole-house numbers, every room's result, all the pan data. On the job our techs seal while I re-test live โ if dust kept a spot from sealing, we sweep it, re-seal, watch the number go perfect.
Live on camera: Ray slips the single-channel manometer's hose under a closed door and reads the number ยท holds the pan over a light switch showing the live reading. For the blower door running, use the BPP b-roll you already shot (whole-house, in a doorway) โ no need to re-capture.
Graphics to build: animated fan-in-doorway with air leaving ยท ACH 2 vs 10 comparison ยท the wall-cavity-to-attic "chimney" cross-section ยท a before/during/after number ticking down.
Pressure Balancing Live prop: card tool + manometer
"Here's something almost nobody checks โ and it might be why one bedroom is always stuffy, or why the paint outside is peeling for no reason."
Beats to hit
- โEveryone skips it Insulation companies skip it entirely. HVAC only touches it on a brand-new system, and plenty don't at all. The few who diagnose it usually don't fix it.
- โBalanced vs not Doors open, HVAC running: vents push air in, the return pulls it back. Balanced.
- โClose one door Now the only way that air gets back is the gap under the door. Too small a gap and the room goes positive pressure, the hallway goes negative.
- โWhy it matters at night You're breathing out a lot of moisture while you sleep. In a positive-pressure room that moisture can't get back to the system to be dried.
- โWhere the moisture goes It's driven through the drywall into the wall cavity. Over time it reaches the sheathing, sometimes the back of your exterior paint โ that's the bubbling and peeling nobody can explain.
- โHealth side It also concentrates dust and allergens in that room, which can make asthma and breathing worse.
- โCauses Home layout, multi-story designs, duct sizing, furniture over a vent, doors cut too high off the floor, or a return added wrong.
- โHow we test Whole house doors open, then doors closed, then each room one at a time. We measure the actual gap under each door with a card tool.
- โThe fixes Undercut the door for a bigger gap ยท a jumper duct (insulated pipe through the ceiling connecting two rooms with grills so pressure equalizes) ยท or an ERV to actively balance the house. If it's a duct or bad-return problem, we point you to the HVAC fix.
- โReal example A contractor added a cold air return and threw the whole system out of balance. We find the problem and direct the right fix, even when that's a specialist.
Live on camera: Ray measures a door gap with the card tool ยท manometer reading a room's pressure.
For Cobi: balanced vs closed-door diagram (positive room / negative hallway) ยท moisture-through-drywall cross-section ยท the three fixes illustrated (undercut / jumper duct / ERV).
CAZ Testing Live prop: combustible-air analyzer + manometer
"This one's a safety thing โ and it's exactly why you don't want someone air sealing your house without testing. Tighten a house up wrong and you can pull carbon monoxide back into it."
Beats to hit
- โWhat CAZ is Combustion Air Zone. We test it any time a home has a naturally drafted gas appliance โ water heater, gas dryer, gas stove.
- โThe risk after sealing Once the house is tight, your exhaust fans (bath, kitchen hood, dryer) still pull air out, but now there's less air to pull from.
- โWorst case Those fans can depressurize the house enough to pull air down the flue of the water heater instead of letting the exhaust go up and out.
- โWhy that's dangerous Carbon monoxide can backdraft into your living space. The appliance looks fine โ it just can't exhaust. This has caused real CO incidents around the country when companies sealed without testing.
- โThe worst-case test Close every door feeding air to the appliance (smallest air supply), turn on every exhaust fan at once (maximum pull), run the appliance for exactly two minutes.
- โWhat we measure Test the flue with a combustible-air analyzer for backdrafting gases, and the room with a gauge to see how negative it went.
- โBefore and after We log it before and after the job. The graph shows why it's backdrafting and how to correct it.
- โWhat you get Documented proof that even in the worst case, your house does not backdraft after we're done.
Live on camera: Ray with the combustible-air analyzer at a flue ยท manometer reading the room.
For Cobi: worst-case setup diagram (doors closed, fans on, appliance running) ยท air-down-the-flue animation ยท a before/after graph.
Air Sealing Proposed โ confirm w/ Michael + Ray
"Air sealing sounds simple โ you find the holes and plug them. But doing it without testing is actually how you create a bigger problem than the one you started with."
Beats to hit
- โWhat it is Closing up all the little gaps and holes where your conditioned air is escaping. It's the fix that follows the testing.
- โThe trap Sealing without testing. You can't see most of the leaks, so you miss the hidden ones.
- โWhy the miss is dangerous Once most of the holes are closed, all the leftover moisture and air funnels through the few spots you missed โ concentrated on that one point like a pressure washer.
- โHalf-done is worse than nothing That concentration causes mold, rot, and structural damage faster than the leaky house ever would have.
- โSo we test the whole time we seal Techs seal while I re-test each spot live, catching anything that didn't take.
- โReal-time catch Sometimes a spot won't seal because of dust โ the sealant can't grab. We sweep it, re-seal, and watch the number go perfect.
- โSeal the whole pathway We seal the top of the wall AND the switch or fixture itself, so the channel to the attic is gone for good.
- โThe result An evenly sealed house with no hidden concentration points, verified by the numbers, not by guesswork.
Live on camera: Ray re-tests a spot with the manometer (before/after read) and points to a top-of-wall / switch seal. For the actual sealing footage, use BPP b-roll if you have it โ otherwise flag for graphics.
Graphics to build: the "leak concentrates through one missed spot / pressure washer" animation ยท many-leaks โ sealed-but-one-missed โ all pressure on that point ยท the seal-and-retest loop.
The Report Proposed โ confirm w/ Michael + Ray
"When we're done, you don't just take our word that your house is better. You get a report that proves it, number by number."
Beats to hit
- โEverything gets documented Every test we run ends up in a full professional report you keep.
- โWhole-house before + after Your ACH number when we started and when we finished, so you see exactly how much tighter your home is.
- โRoom by room Every room's individual result โ which ones were the problems, and where they landed.
- โDown to the fixture The pan data: the switches, outlets, and can lights we found and sealed.
- โSafety proof Documented evidence that even in the worst case, your house doesn't backdraft carbon monoxide after we're done.
- โWhy it matters Most companies hand you a bill and a handshake. This is proof the work is real, and it's yours to keep โ for peace of mind, or if you ever sell.
- โAccountability on us The numbers either moved or they didn't. You can see it in black and white.
Live on camera: Ray holds up a sample report and flips to a before/after page and a room-by-room table. Bring a printed sample report as the prop.
Graphics to build: clean report mock-up (whole-house before/after, room-by-room table, pan data, the CAZ graph) ยท the number dropping from ~10 to ~3 ACH.
Overview โ Why We Test Proposed โ confirm w/ Michael + Ray
The series opener that frames everything else. Fine to film last, once Ray's warmed up, since it summarizes the whole approach.
"Most companies that work on your home are guessing. We don't. Everything we do, we measure โ before, during, and after. Here's why that matters to you."
Beats to hit
- โHow it's usually done Someone eyeballs it, adds insulation or seals a few spots, and hopes. No before number, no after number, no proof.
- โOur approach is the opposite We test first, so we know exactly where your house is leaking, out of balance, or unsafe.
- โFix, then prove it We make the fix, then test again to prove it worked. Numbers, not guesswork.
- โWhy testing-first matters Skip it and you miss hidden problems โ worse, a half-done job can concentrate the problem and cause mold, rot, or even pull carbon monoxide back into the house.
- โNo partial jobs There's no bronze, gold, platinum here. It's done right or we don't put our name on it.
- โWhat "right" looks like Whole-house diagnostics, room by room, down to the fixture, plus a safety check on your gas appliances โ all documented.
- โThe bottom line for you A home that's more comfortable, healthier to breathe in, cheaper to run โ and proof in hand that it's true.
Live on camera: Ray at the desk with the full kit as backdrop, gesturing to the tools. No single prop demo โ this is the talking-head anchor.
Graphics to build: a quick Test โ Fix โ Verify sequence ยท the tool lineup ยท a before/after number. Can pull clips from the other six to illustrate.
Set design Before you roll
Same spot and angle as Michael's VSL, new backdrop so it reads industry, not office.
- โStudio shelves behind the desk Dress with trade equipment โ respirator, blower door, binders โ so the frame reads "building science," not "Michael's office." Whiteboard wall is an option.
- โRay brings the pricier equipment day-of Confirm what's coming so the shelves + prop table are staged before Ray sits down.
- โProp table in reach Manometer, hose, pan, card tool, combustible-air analyzer, screen + bolt โ laid out so Ray can grab each without breaking the take.
Coverage โ hybrid 2 cameras
Ray on screen + slides + live prop demos cut in. Shoot it so Cobi can cut freely.
- โA-cam โ locked on Ray Medium/wide at the desk, matched to the VSL look. This is the spine of every video.
- โB-cam โ cutaways + prop inserts Tighter angle for reactions AND the tabletop prop demos (manometer reading, pan over a switch, card tool on a door gap). Real footage beats a graphic.
- โGet each prop used for real Even a short clean pass of Ray operating each tool, so Cobi has live footage to intercut, not just slides.
- โBlower door running โ already shot You have this from the BPP shoot (blower door in a doorway, whole-house). Pull it in, no need to re-capture at the office.
- โSlate every take by video # Keeps the edit clean across 7 videos plus retakes.
- โRoom tone + backup audio Grab 30s of room tone; run the backup recorder the whole time.
Graphics to build
Post-shoot, from the transcript. The blower-door set is the most involved; budget an extra pass for it.
| Video | Graphics to build |
| Blower Door | Fan-in-doorway animation ยท ACH 2 vs 10 ยท wall-cavity "chimney" cross-section ยท before/during/after counter |
| Pressure Balancing | Balanced vs closed-door pressure diagram ยท moisture-through-drywall cutaway ยท the 3 fixes |
| CAZ Testing | Worst-case setup diagram ยท air-down-the-flue animation ยท before/after graph |
| Critters | Before/after attic photos ยท "patch = cycle" diagram ยท full-process sequence |
| Air Sealing | Leak-concentrates-on-one-spot / pressure-washer animation ยท seal-and-retest loop |
| The Report | Report mock-up (whole-house before/after, room table, pan data, CAZ graph) ยท 10โ3 ACH counter |
| Overview | Test โ Fix โ Verify sequence ยท tool lineup ยท pulls clips from the other six |
Dialed to what you're bringing. Two-camera office interview. Memory cards are already on the cameras.
๐ Cameras + glass
- โSony a7S III A-cam, on Ray ยท Sigma 24-70 2.8
- โSony ZV-E1 B-cam / b-roll ยท the second Sigma 24-70 2.8
๐ฌ Support
- โSachtler Flowtech 75 + Activ8 A-cam tripod
- โPeak Design travel tripod B-cam โ maybe
๐ Audio
- โDJI Wireless Mics or Hollyland Lark M2s Lav on Ray
- โRode NTG-3 shotgun + Zoom F3 Maybe โ shotgun into the F3 as recorder
๐ก Lighting + monitor
- โAmaran 300c + Light Dome 150 Key
- โAmaran PT2c ร2 Accent / background on the shelves
- โGodox light Second light
- โAtomos Ninja 5 Monitor / record
๐ Power + extras
- โSony Z batteries + chargers
- โVariable ND filter Maybe
๐ง Props SparkVertical brings โ confirm with Ray
Their equipment, not yours. Confirm Ray's bringing each one, since the live demos depend on them.
- โSingle-channel manometer Blower Door, Pressure Balancing, CAZ
- โHose Slips under a door for the room reading
- โPan Over a light switch / outlet
- โCard tool Net-free-opening / door-gap measurement (Pressure Balancing)
- โCombustible-air analyzer CAZ flue test
- โHeavy screen + concrete anchor bolt Critters demo piece
- โBlower door unit If available on site for real footage
- โSet-design dressing Respirator, binders, trade equipment for the shelves